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I have been working in events. My portfolio of clients is formed mostly by agencies that organize events, meetings, conventions and congresses, as well as pharmaceutical companies. When we think of a event software , we usually come to mind a crowded congress, launching new medicines or technologies, etc ... How is an event different from a pharmaceutical of other types of event management software ? Which are your principal characteristics? To begin with, it depends on the type of event: a convention, a product presentation, a training conference or a congress. What do you think are the most important factors in organizing a successful event software for the pharmaceutical industry? The essential factors to make a difference are: customer service and details, as well as the quality of service and product (hotel). And, last but not least, the prices. Many pharmaceutical companies have budget caps on the cost of the rooms (especially in F & B). Can you tell us about any unusual